AURA ESG Development
The Company aims to transform the organization into a completely sustainable business by implementing ESG practices. This involves establishing precise objectives across multiple areas,
Business Growth Strategies
Our business is committed to achieving growth through branch expansion, upselling, and cross-selling high-margin products to both existing and new customers. We aim to promote our brand to increase our customer base and attract new members for future sales promotions. Additionally, we continuously implement various sales strategies to ensure sustainable business growth.
Enhancing Brand Image and Trustworthiness:
By actively participating in social assistance activities, we aim to strengthen our brand's positive image and increase trustworthiness among customers and the public.
Building Customer Loyalty:
Customers tend to support socially responsible businesses. Through our social assistance initiatives, we aim to enhance customer loyalty and establish a robust customer base.
Increasing Employee Satisfaction and Engagement:
Employees are more likely to feel proud and committed to organizations involved in social initiatives. This leads to happier employees and increased productivity.
Fostering Community Relationships:
Participation in social assistance activities helps build strong relationships with communities and fosters cooperation between businesses and various community groups.
Opening Doors to New Markets:
Engaging in social assistance initiatives provides access to new communities and markets, enabling us to explore new business opportunities and expand our market reach.
Mitigating Business Risks:
Active involvement in social initiatives helps mitigate risks associated with public perception and image, safeguarding our business from potential negative impacts.
Supporting Sustainable Development:
Our participation in social assistance initiatives is part of our business's sustainable development strategy, aligning with global standards and environmental practices.
Sustainability Policy and Strategies
We are committed to communicating our sustainability policy and objectives to all stakeholders.
Enhancing Trustworthiness and Brand Image:
Implementing sustainability-focused policies and strategies can enhance our brand's image and trustworthiness in the eyes of both customers and stakeholders.
Meeting Consumer Expectations:
Nowadays consumers are increasingly conscious and interested in sustainability. Having clear sustainability policies can meet these consumer expectations.
Long-Term Cost Reduction:
Adopting sustainable strategies can help reduce resource consumption, minimize losses, and improve energy efficiency, leading to long-term cost reduction.
Increasing Competitiveness:
Businesses with sustainability strategies can gain a competitive edge by offering environmentally friendly products and adhering to international standards.
Enhancing Employee Satisfaction and Commitment:
Focusing on sustainability within the organization can increase employee satisfaction and commitment.
Improving Risk Management:
Integrating sustainability strategies into business planning can help mitigate risks related to climate change, environmental regulations, and public expectations.
Supporting Innovation:
Emphasizing sustainability can stimulate innovation and the development of new products that have minimal environmental impact.
Strengthening Community and Stakeholder Relationships:
Positive involvement in the community and demonstrating a commitment to sustainable development can strengthen relationships and garner support from both the community and stakeholders.
Innovation Development
We aim to leverage new technologies, particularly AI, to reduce errors, enhance efficiency, and decrease operational costs.
Market Differentiation:
Innovations can help businesses stand out from competitors by offering unique or newly innovative jewelry products that cater to customer needs.
Adding Value and Interest to Products:
Introducing innovative jewelry pieces can add value and make products more appealing to customers.
Expanding Market and Target Customers:
Developing new innovations can open up new markets or reach out to customer segments previously uninterested in jewelry products.
Increasing Sales and Revenue:
Innovative and distinctive products can attract attention and stimulate purchases, leading to increased sales and revenue.
Supporting Sustainable Development:
Innovations may involve using sustainable materials or production processes that reduce environmental impact, supporting the business's sustainability.
Stimulating Competitiveness:
Continuous innovation helps businesses maintain a competitive edge and adapt to market changes quickly.
Developing a Business Continuity Management (BCM) system and an Enterprise Risk Management (ERM)
system aims to ensure continuous business operations and mitigate various risks that may arise. Here's how:
Reducing Potential Risks:
A robust risk management system enables businesses to identify, assess, and mitigate risks that could impact operations and revenue.
Maintaining Business Continuity:
ERM facilitates seamless operations even in the face of unforeseen events, such as natural disasters or material shortages.
Enhancing Confidence among Customers and Partners:
Demonstrating preparedness and planning for unforeseen events instills confidence in customers and business partners.
Preserving Brand Image and Reputation:
Effective risk and continuity management prevent damage to the brand's reputation that may result from insecure operations.
Adapting to Market Changes:
Both systems enable businesses to adapt to market changes or unexpected business environment conditions efficiently.
Improving Business Decision-Making:
Quality risk assessment and analysis from these systems enhance decision-making by management.
Attracting and Retaining Talent:
A stable management system prioritizing safety and sustainable development attracts and retains employees effectively.