5 BRANDS TO COVER ALL SERVICES AND CAPTURE DIVERSE CUSTOMER SEGMENT
AURORA
Gold Store For New Generation
Target Customer :
White collar
Product :
- Modern Gold
- Design Gold
- Diamond
- Gold Financing
SENG HENG
Traditional Gold Store Fighting Brand
Target Customer :
Traditional customer
Product :
- Modern Gold
- Design Gold
- Diamond
- Gold Financing
AURORA diamond
Diamond Store
Target Customer :
Gold customer who interested in diamond product
Product :
- Modern Gold
- Design Gold
- Diamond
- Gold Financing
KHONG KWAN
Gold Present
Target Customer :
Person who find new gift
Product :
- Modern Gold
- Design Gold
- Diamond
- Gold Financing
THONG MA NGERN PAI
Gold Financing Business
Target Customer :
Lower income segment
Product :
- Modern Gold
- Design Gold
- Diamond
- Gold Financing